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RACO's digital transformation

Discover how we revamped RACO’s website, boosting traffic by 560% and increasing leads by 800%.

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RACO had an extremely outdated website and needed an effective, lead-generating website that reflected user journey best practices. We created a modern, highly targeted website that represents our most drastic website transformation project ever. Plus, we recently launched their secondary site, AlarmAgent.

560 %

increase in traffic

800 %

increase in leads

A fresh, updated site aligned with website best practices

RACO old website
RACO new website
RACO homepage
RACO logo
RACO meeting embed
RACO icon card row
RACO product card row
RACO product page
RACO navigation mega menu

A themed set of imagery

RACO imagery selection
RACO product image of Cellularm
RACO product image of Catalyst

Interactive product selector and representative database

RACO product selector question
RACO product selector result
RACO find my rep page

Product specific website for AlarmAgent

RACO Alarm Agent website
RACO Alarm Agent logo
RACO product image of Alarm Agent with other RACO products