HealthHero

Health

Brand Strategy

Signature Website

Expert Copywriting

A new website.
Double the traffic.
2000% increase in leads.

Articulate Marketing built a B2B demand generation machine for this telehealth provider, with the HubSpot Enterprise suite.

UPDATE: This case study has won a HubSpot Impact Award for Platform Excellence! 🏆

About us

HealthHero is the largest digital healthcare provider in Europe. Its goal is to provide holistic heath care and improve lives by leveraging technology.

The HealthHero team offer clinical services, virtual GP appointments and mental health support, serving 35 million people and thousands of businesses.

Diagnosis

HealthHero’s website was built piecemeal on WordPress. It wasn’t integrated with a CRM and lacked marketing automation. It suffered from slow speed, confusing architecture and poor targeting for the business’s product lines. And, with little data visibility, the team couldn’t pull together accurate reports or make data-driven decisions.

So, it was hardly the platform to launch their new healthcare app, Symbio.

“We streamlined processes and set milestones to complete the website and content on time for the product launch, resulting in a collaborative project with a fast campaign delivery and an optimized website.”

Ioana Negulescu
Head of Creative Innovation at Articulate Marketing

Multi-Hub Enterprise

To meet their wide-ranging needs (and ambitions), the Articulate team implemented a multi-Hub solution. We onboarded HealthHero onto HubSpot Enterprise for all five Hubs.

After all, short-termism, random acts of marketing and patch fixes — these don’t make a strategy. We agreed that they needed an ambitious plan and advanced tools to scale their marketing.

The bulk of our focus so far has been on the website, Marketing and Sales Hubs.

An integrated website with HubSpot CMS

We modernised their site design and brought it onto CMS. Now integrated with HubSpot’s CRM platform and Marketing Hub, it was primed to become a dynamic source of lead generation. Today, HealthHero owns an all-in-one website and communications platform, not a plethora of plugins. Forms, calls to action, smart content — you name it, they’ve got it.

A lead pipeline with Marketing and Sales Hub

We wrote blogs and offers, and arranged these pieces into “topic clusters” using HubSpot’s SEO tools. Meaning, longer articles targeted at high-volume, short-tail keywords, supported by a cluster of blogs. This makes them more likely to rank highly on key topics.

We then built landing pages and installed methods for automated follow-up, creating a clear journey for leads. Finally, marketing and sales are aligned, all using the same tool suite.

92 %

page speed

182 %

increase in traffic

282 %

increase in blog visits

513 %

increase in visits to Symbio site

2078 %

increase in leads

new clients in 90 days

close-up-view-smiling-woman-holding-coffee-hand

In just a few months, the average quarterly traffic increased from 14 thousand sessions to 40 thousand sessions. HealthHero’s 12-month target was 44 thousand sessions, so we’re already well on our way to smashing that target.

In addition, they have several high-value B2B deals in the pipeline for the Symbio product. They have chosen to continue adding new features due to this promising development.

B2B demand generation machine

Our initial engagement — HubSpot onboarding and updating the website — quickly progressed into a full-scale marketing and content retainer. The goal was to help HealthHero become a B2B demand generation engine.

We’re happy to say that we’re well on the way to achieving that goal.

A healthy HubSpot suite

HealthHero now has the ability to track traffic, leads, prospects, deals and campaign ROI, across multiple lead sources and teams.

They have a solid foundation, on-brand assets and a website that works. We even built their German language site, for good measure.

The leads are piling in. The marketing team is happy. The sales team? Ecstatic.

Landing page 2.0

To make the most of the product launch, we brought the Symbio product to the forefront with its own “Landing page 2.0”. That is, a self-contained mini-site that has its own branding and target audience.

HealthHero can track the activities of this segmented audience separately with the HubSpot’s tooling. This has proven invaluable in assessing the product’s viability.

outdoor-shot-curly-haired-young-woman-drinks-aromatic-coffee-surfs-internet-mobile-pone-wears-jacket-watches-video-online-spends-free-time-city-poses-against-blurred-background

Now, we’re aiming to further increase site conversions with personalised content. We’re implementing marketing and sales automation, such as triggered tasks in workflows. We’re running several ongoing campaigns around mental health and wellbeing. And, of course, we’re celebrating our successes along the way.

Project overview

A new website.
Double the traffic.
2000% increase in leads.

Challenge