The Difference Engine® - An Articulate Marketing Guide
Some people are born with star quality.
Businesses must engineer it.
Embed and measure what makes you stand out and attract customers. Our experts have spent decades uncovering how businesses develop that "special something." With our blueprint, you can do the same.
Differentiate and accelerate your marketing with this step-by-step guide from Articulate Marketing.
Who should read
this book?
We believe every successful business has a Difference Engine®.
This guide is for Marketing and
Business leaders aiming to stand out.
It covers building your engine from scratch to fine-tuning it for peak performance—perfect for start-ups making quick decisions and mature businesses seeking top-tier strategies for their next growth phase.
What's inside?
'The Difference Engine®: An Articulate Marketing Guide' is much like the original Difference Engine, the complex computing machine originated by Charles Babbage and Ada Lovelace. (No, you don't need to know the reference to read the book.)
It is comprised of components that interlock and impact one another - all vital parts of the machine.
Inside, you'll find hundreds of insightful tips and a checklist of 48 actionable steps over eight chapters or 'pillars' of the engine.
1. Your Mission
Goals, strategies and metrics for successful differentiation.
2. Talent and Culture
How your people and processes can help you stand out.
3. The Toolkit
The marketing and sales technologies you need.
4. Strategic Blueprints
Key foundations for your strategic brand positioning.
5. Brand Architecture
How to integrate visual assets with your overall branding.
6. Thought Leadership
Content that inspires and establishes your authority.
7. Lead Generation
How to get quality leads into your business, and nurture them.
8. Iterative Optimisation
Testing and discovering opportunities for marginal gains.
What does it cost?
You can get this guidebook on Amazon as a digital version for just 8.99 GBP, or a physical copy for 14.99 GBP - check the Amazon listing for any sale prices. (Psst! We invite you to write in the margins and dog-ear the corners. A well-read book is more valuable than a pristine paperback any day.)
Not to mention, as an agency we would love to help you build your Difference Engine® and marketing workstreams.
Just ask us for a quote.
About the authors
Articulate Marketing is a multi-award-winning inbound marketing agency based in the UK. We offer strategic marketing, content and website services for B2B technology clients. Plus, we’re an accredited HubSpot Partner and a certified B Corp.
Differentiation is at the heart of what we do. We help companies whose engines are misfiring, just won't start or go clunk when you get to the marketing motorway.
As part of our mission, we decided to pool our resources and write this book, with our in-house Marketing Manager, Madeleine Leslie, at the helm alongside Editor in Chief, Clare Dodd. It represents decades of marketing know-how, conveyed with our customary flair.