The Difference Engine®:
An Articulate Marketing Guide

'Just finished "The Difference Engine: An Articulate Marketing Guide" and wow, it's a game-changer! It’s like having a chat with marketing pros who really know their stuff. The book breaks down complex ideas into easy steps – super helpful for making quick, smart decisions. It's full of real-world insights from the Articulate Marketing team. Definitely a must-read if you're looking to boost your brand or marketing strategy. Thumbs up!'

'This book is about as comprehensive as it gets and is essential for marketers looking to make an impact. In an industry where things change quickly and best practices can quickly become outdated, the content here provides a foundational manual for modern marketing that will be relevant for a long time. Ideal for students and professionals looking to sharpen their marketing this year.'

'As this book states from the start, only one can be the cheapest. So you get to choose – do you want to race your way to the bottom, or do you want to stand out and differentiate? This book is at once a call to action for anyone who dares to take a chance, create something, and "jump into the void" (as Goddard put it), and also a practical framework for marketing in a busy, crowded world. It takes you on a step-by-step journey from where you are now, with what you've got, through choosing your mission, forging your talent and culture, building your toolkit, and choosing a strategic framework for success. It's is detailed, insightful, and useful. Definitely recommended.'

'I've read my fair share of marketing books over the years, but it's often a coin toss whether they deliver reams of questionable theory or actionable insights. This book is packed with the latter. I'm only a couple of chapters in, but I can already see the value this will have as a primer for first-time entrepreneurs and fledgling marketers, or a refresher for seasoned folk who need to find north again in times of turmoil. Madeleine wastes no time getting down to the steps you need to take to craft your own Difference Engine, so you can start to take action in your own business straight away. I'm excited to keep going!'

'I could tell the author had followed their own advice when writing this book. Standing out from the crowd is crucial when marketing a product, and this book certainly does that. It was so well-written and entertaining that I often forgot I was learning simultaneously. The guidance is practical and insightful, clearly written by someone with many years in the industry. It is an essential read for anyone looking to push their product or service ahead of their competitors.'

'This is a must-read for marketers looking to revitalize their approach and stay ahead of the competition. It blends solid advice with creative inspiration, while also offering fantastic guidance for navigating the complexities of today's marketing world. I think this would a brilliant book for anyone within the industry to read, regardless of experience.'

'"The Difference Engine" stands as a seminal guide in the crowded field of marketing, distinguishing itself through a focused distillation of strategies aimed at enhancing brand differentiation and business growth. Written from a place of deep industry insight and expertise, the book demonstrates a compelling blend of theoretical underpinnings and practical, actionable advice, with a dash of wit. Madeleine adeptly bridges the gap between traditional marketing tenets and the demands of the digital age, making it an invaluable resource for marketing professionals seeking to elevate their strategic thinking.'

'This somehow manages to address the serious issues of business to business marketing with humour and style. I'm already re-thinking my mission statement and pondering an overhaul of my website. Great stuff!'

'"The Difference Engine." It's a fantastic marketing guide that's full of actionable advice. Whether you're running a startup or leading an established business, this book has some valuable tips for validating your marketing strategy and taking your brand to new heights!'

'What really sets this book apart is its holistic approach to building a 'Difference Engine'—a metaphor for the orchestrated components essential for standout marketing success. It covers critical areas such as cultivating a unique company culture, developing a purpose-driven brand, and implementing iterative optimisation to outpace competitors. For those in the field looking to refine their approach or expand their understanding, "The Difference Engine" offers a robust framework for thought leadership and innovation. Buying this book is not just an investment in a marketing guide; it's a commitment to transforming your brand into a leader in its space.'