Content marketing guides and other resources
Featured resource
The Difference Engine: An Articulate Marketing Guide
Differentiate your business and accelerate your marketing machine with this strategic step-by-step guide, written by team Articulate.
Interactive content
Use these templates, tools and clickable checklists
The High-performance Marketing Scorecard
Digital Customer Journey map [template]
The B2B Brand Differentiator
Marketing strategy foundations lessons
Digital marketing lessons
Content campaign template
The inbound sales playbook
Get your Marketing Maturity score
SEO checklist: your guide to perfect on-page SEO
Your ultimate briefing checklist
Other tools and apps
White papers
Download thought leadership white papers and ebooks
Sales software buyer's guide: HubSpot Sales Hub
Marketing software buyer's guide: HubSpot Marketing Hub
5 of the best B2B FinTech websites + FREE interactive checklist
How to choose a HubSpot agency for your new website
Every step it takes to build awesome B2B landing pages
10-minute guide to inbound content marketing for tech
The complete guide to website marketing
Essential business grammar guide
Beginner's guide to Growth-driven design
The ultimate guide to persuasive writing
The beginner's guide to social media marketing
Blog guides
Discover the ultimate guide to ultimate guides
What is a Difference Engine? The power of brand differentiation
What does a copywriter do? Your content marketing guide
How to use website optimisation to make the best first impression
101 B2B Lead Generation tips for inbound marketing
Lean marketing: Good marketing in bad times
300+ best tools and resources for working from home
93 Homeworking business statistics (from credible sources)
The ultimate SEO guide for B2B technology companies
How to use Pay-Per-Click Advertising to get more B2B customers
On-demand appraisals
Make the most of our marketing assessments and reviews
Check out our latest articles
on the Articulate blog
Subscribe for insights, ah-ha moments and what amounts to a free, up-to-date marketing toolkit
How to optimise your marketing and sales with product literature
Discover the importance of product literature in marketing and sales, catering to different stages...
A picture worth a thousand words: How to create a design language for your brand
Learn how brand design can give your business a competitive edge. Explore the components of a...
How thought-provoking content reduces friction in the sales cycle
Unlock the power of thought leadership content in the sales cycle. Learn how to inform, build...