Articulate Marketing Blog

Speaking human: 12 best examples of copywriting in tech

It's hard to speak human when you're in tech. Have no fear - here are some examples of copywriting in tech to help you connect with your...

'No bucks, no Buck Rogers' as the astronauts say in Tom Wolfe's The Right Stuff.

First of all, congratulations on deciding to make the move from WordPress to HubSpot (and if you haven't made that decision yet, here's 11...

Today, we're talking about the differences between HubSpot Content Hub and WordPress for hosting a website. We have our clear preference,...

First of all, we build HubSpot Content Hub websites. If you're still in the throes of the HubSpot vs. WordPress debate, don't worry. Head...

Personalisation in marketing works because personal connections matter. That extends beyond your customers, too. Personal connections...

There are two words that every writer needs to know if they're going to learn how to write well: lede and kicker. Most writers will be...

“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach. Genuine...

Advanced marketing techniques such as Account-based Marketing (ABM) and 1-1 marketing require a more individualised approach than...

Content may be king, but data sits behind the throne and has the king’s ear. You want to be informed by data before you make changes to...