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How to write copy for your website like a UI/UX genius

Write sharper web copy with UI/UX-backed tips for clearer headings, faster scanning and a better user experience.

Posted by Sian Cooper
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    What 100 webinars taught us about building trust, pipeline and demand

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom,...

    Websites

    What Analysing 10,000 B2B Websites Taught Us

    Here is a question we ask everyB2B companywe work with: when was the last time you really looked at your website?

    Websites

    The questions your website should answer (but probably doesn’t)

    The questions your B2B website should answer (but probably doesn’t) Most B2B websites are built to convey what the business wants to say,...

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    Branding
    Copywriting

    How to explain complex technology in simple marketing language

    To explain complex technology in simple marketing language, start with the buyer’s problem, then connect the technology to a clear...

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    Copywriting

    HubSpot for B2B tech companies: What to automate first

    B2B tech companies should use HubSpot automation to remove friction from marketing, sales and customer journeys, starting with the...

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    Websites
    Strategy

    How to build a B2B tech website that converts complex buyers

    A B2B tech website should help buyers understand what you do, why it matters, why they should trust you and what to do next. For complex...

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    SEO
    Artificial Intelligence

    What is AEO in B2B marketing?

    AEO stands for answer engine optimisation. It is the practice of improving your content, website and brand signals so AI answer engines can...

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    SEO
    Websites

    How B2B tech companies can get cited by AI answer engines

    B2B companies get cited by AI answer engines when their content is clear, useful, trustworthy and easy to connect to a specific buyer...

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    How to do marketing

    How to optimise your email marketing without chasing the wrong metrics

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...