Articulate Marketing Blog
How we work: SEO sprints
What’s an SEO sprint and how does it work? Learn how we optimise clients’ live websites for maximum performance at Articulate Marketing.
How we work: brand strategy projects to drive client differentiation
Looking and sounding the same as your competitors is expensive in the long run.
5 essential marketing metrics you should be measuring
There are metrics, and then there are metrics. We've already talked about the dangers of pursuing vanity metrics – those that look pretty...
How we work: setting up and running a B2B podcast
To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...
Why investing in expert agency copywriting is a smart move
"The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...
Selling technology: The secret is not to talk about technology
Today, I ordered a gold laptop. This is what I learned about marketing from the experience.
How to choose a B2B marketing agency as a purpose-driven business
We all get out of bed each day wanting to ‘do the right thing’ (unless you’re Skeletor or one of those cursed seagulls on Brighton beach.)...
How to calculate the return on investment (ROI) for brand strategy
You can’t sum up the value of brand strategy in a dashboard. But you can learn the right way to value it, how much you should invest in it,...
How to calculate the return on investment (ROI) from HubSpot
HubSpot and digital marketing go together like Batman and Robin, Federer and Nadal, Ant and Dec… but proving its value in a way that...
Speaking human: 12 best examples of copywriting in tech
It's hard to speak human when you're in tech. But it’s not impossible. Here are some copywriting examples from technology companies to show...