Articulate Marketing Blog
Nine types of bad writing
We spend a lot of time talking about good writing, but what does bad writing look like? Read this article and find out.
How to write for specific personas and ICPs
You might think good copywriting is about crafting elegant turns of phrase that flow off the page in a Byron-esque shower of romantic...
Nine excellent podcasts for copywriters and marketing leaders
The term ‘podcast’ was coined 20 years ago by British journalist Ben Hammersley, who combined the words ‘iPod’ and ‘broadcast’. In May of...
The ultimate guide to writing case studies that drive leads
Case studies are the stories that inspire future business. Don't waste time writing poor-quality case studies that don’t help the reader or...
How we work: SEO sprints
Search engine optimisation (SEO) for your website can feel like a Sisyphean task. We’re glad the bad old days of keyword stuffing are...
How we work: brand strategy projects to drive client differentiation
Looking and sounding the same as your competitors is expensive in the long run.
5 essential marketing metrics you should be measuring
There are metrics, and then there are metrics. We've already talked about the dangers of pursuing vanity metrics – those that look pretty...
How we work: setting up and running a B2B podcast
To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...
Why investing in expert agency copywriting is a smart move
"The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...
Selling technology: The secret is not to talk about technology
Today, I ordered a gold laptop. This is what I learned about marketing from the experience.