Articles by Tom Wall
What does a marketer do? Your marketing questions, answered
Like copywriting, from the outside, marketing can seem obscure. Those who aren’t in the industry never quite see the bigger picture and,...
Automated authors: humanising B2B content in an artificial world
We’ve all heard the rumours: artificial intelligence (AI) is coming to take our jobs and our lives. But what about writers?
Fatal flaws: 6 common digital marketing mistakes that kill your growth
Digital marketers throw away nearly 20 per cent of their budget on big, ego-serving projects and other common digital marketing mistakes,...
A recipe for disaster: 4 research sources to avoid in your writing
Strong research is the backbone of strong copy. Without it, there is nothing anchoring your words to the truth. This is something you have...
Ask the experts: 10 tips for business growth
Whether you’re new to marketing or an old hand in the field, fresh insight can revolutionise the way you approach a campaign.