Posts by

Tom Wall

Bio Senior marketing copywriter and team leader specialising in writing about technology, marketing, branding, strategy and thought leadership for Articulate Marketing.

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humanising B2B content - laptops on table

Automated authors: humanising B2B content in an artificial world

Can automated B2B content replace the human copywriter? We look at why authenticity and emotion provide an advantage in...

Fatal flaws: 6 common digital marketing mistakes that kill your growth

Discover if your marketing campaign is built on flawed foundations. These digital marketing mistakes are holding you...

A recipe for disaster: 4 research sources to avoid in your writing

Stop using these 4 research sources. Strong research is the backbone of strong copy. Without it, there is nothing...

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Ask the experts: 10 tips for business growth

We ask ten marketing industry experts for their #1 tip for growing a business. 'Stop spamming, stop cold calling, stop...