Nine excellent podcasts for copywriters and marketing leaders

The term ‘podcast’ was coined 20 years ago by British journalist Ben Hammersley, who combined the words ‘iPod’ and ‘broadcast’. In May of 2022, Apple discontinued iPods. But the term ‘podcast’ was so embedded in our everyday lives by then that it didn’t matter. Podcasts are an extremely popular form of content, and today, there are more than five million podcasts and 460 million listeners worldwide. From celebrity culture to true crime and comedy to mental health and wellness, podcast topics leave no stone unturned. But just like books, films, and articles, they can be educational, too. In fact, podcasts can be a valuable tool for marketers and copywriters to learn, grow, and stay ahead of the curve.

If you’re looking for a new podcast that covers all things marketing, we’ve got you covered. Here are nine excellent podcasts for copywriters and marketing leaders.

Marketing over Coffee

In this weekly podcast, John J. Wall and Christopher S. Penn discuss ‘both classic and new marketing.’ The episodes are only twenty to thirty minutes long and are perfect for busy marketers to listen to ‘over coffee.’ The podcast features notable guests like Giphy’s Alix Mcalpine, author Ryan Holiday, and Wix.com’s Crystal Carter. The show visits recurring topics like social media, email marketing, and search engine optimization (SEO).

The Write Now Podcast

This weekly podcast, hosted by writer, speaker, and producer Sarah Werner, is the perfect tonic for writers looking for inspiration, encouragement, and help overcoming the dreaded writer’s block. While she doesn’t follow a regular posting schedule, there is an impressive archive of Sarah’s infrequent but insightful episodes to get you started, covering everything from writing tools to forgiving yourself.

The CMO Podcast

The CMO Podcast, hosted by Jim Stengel, former CMO of Procter & Gamble, features intimate conversations and revealing discussions with CMOs from across the industry. Episodes range from 40 minutes to over an hour, making great listening during a car journey, a walk, or a train commute. Notable guests include Meta’s Eshan Ponnadurai, Visa’s Andrea Fairchild, and Getta Images’ Gene Foca.

Side Hustle Pro

This award-winning weekly podcast celebrates the journeys of Black women who successfully turned their side hustles into businesses. Hosted by marketer and entrepreneur Nicaila Matthews Okome, Side Hustle Pro’s guests include Blavity Inc. founder Morgan DeBaun, media mogul Necole Kane, and curlBOX CEO Myleik Teele. From finding your niche to starting a podcast in 2024, Side Hustle Pro provides tips and inspiration to marketing leaders and copywriters.

The Business Gay

Calan Breckon is a search engine optimization (SEO) specialist who teaches others how to run successful businesses online (with a focus on SEO tactics). His weekly podcast, The Business Gay, covers topics in the business and technology world and features a mix of interviews and roundtable discussions. Recent topics marketers might find interesting include crafting inclusive copy, supplier diversity, and the changing face of online marketing.

Akimbo: A Podcast from Seth Godin

Best-selling author and entrepreneur Seth Godin’s weekly podcast is about culture and, more specifically, how we can change it. As is expected from Godin, his podcast is disruptive and thought-provoking, asking us to challenge the way we think about business. Akimbo covers subjects close to the hearts of copywriters and marketing leaders, from marketing and storytelling to leadership and creativity.

The Girls in Marketing Podcast

According to a 2022 Statista study, women comprise almost 60 percent of marketing professionals in the UK. So, it’s no surprise that the popular podcast Girls in Marketing has reached 150,000 listeners during its fifth season. With digital marketing tips, tricks, news, and advice, the podcast features many inspiring marketing leader guests, including ITV’s Laura Watson, ex-Innocent Drinks’ John Thornton, and FaceTheory’s Lauren Stretch.

Marketing School

Found of Crazy Egg, Neil Patel and digital marketing leader and author Eric Siu join forces for their daily podcast, Marketing School: Digital Marketing and Online Marketing Tips. It provides listeners with 10 minutes of actionable tips, insight, and strategies, so it’s an excellent choice for marketers on the go. Recent topics include B2B revenue generation, video lessons from mega influencer Mr. Beast and diversity, equity and inclusion.

Grammar Girl

Explore the fundamentals and the hyper-specifics of the English language, grammar, punctuation, and business tips with Grammar Girl. This weekly podcast hosted by Mignon Fogarty covers a variety of valuable topics for writers, from ‘which versus that’ and the required order of adjectives to citing AI and how to write a strong topic sentence. This award-winning podcast will challenge everything you know about writing and help you become a better writer.

As marketing leaders and writers, it is crucial to listen to the latest insights and discover new and diverse perspectives. If you haven’t already, try some of these.