e support various Microsoft PR and marketing campaigns with customer case stories. As part of a customer evidence programme targeting UK small and medium sized companies, Articulate has written dozens of case studies.

Business challenge

Growing businesses often lack in-house IT managers and so marketing campaigns must target business owners, senior managers and other non-technical decision-makers. While each new version of Windows and Office offered significant benefits for these businesses, it was a challenge to explain them in everyday language so that customers could understand them clearly.

Articulate services

As a rostered agency, Articulate works closely with Microsoft marketing managers and alongside its PR and marcomms agencies to produce case studies. We have recruited case study candidates and manage the process from first contact through to customer sign off of the final text.

Business benefits

Articulate uses experienced business and technology writers to produce case studies that highlight the features of Microsoft’s products in a non-geeky way and using everyday business language. This format is effective at persuading owner-managers of small and medium-sized companies to consider upgrading to Microsoft’s newest technology.