HP social media campaign

HP Social Media Campaign

rticulate helps HP with its Business Answers social media campaign aimed at small and medium businesses (SMBs). This campaign runs across multiple social media channels.

Business challenge

HP wanted to encourage SMB owner-managers and IT decision-makers to choose HP products by building a direct relationship with them using social media and, in doing so, show that HP understood their problems and had IT solutions that helped. In short, HP wanted to become a trusted advisor to small businesses.

Articulate services

Working alongside HP’s PR, Advertising and Macrcomms agencies, Articulate contributes several vital elements to the campaign, including:

Business benefits

By combining a passion for technology and business-led writing, Articulate adds credibility and depth to the campaign, including a deep understanding of HP products and their role in business. Articulate is HP’s ambassador between the world of technology and the world of business.