Articles by Katelyn Piontek
How to build a brand community and embrace your tribe
‘The Beatles didn’t invent teenagers,’ says Seth Godin in his TED talk, The Tribes We Lead. ‘They merely chose to lead them.’
How to strengthen your brand with your marketing strategy
Products are made in the factory, but brands are created in the mind. - Branding pioneer Walter Landor.
5 essential steps to better business writing
You probably can’t go a day, or even an hour, without writing a letter, email, business plan, proposal, report, memo, social media post or...
5 B2B marketing metrics you need to stop measuring now
In a classic episode of South Park, Gnomes steal underpants as part of a business scheme that they hope will be hugely profitable. They are...
6 excellent podcasts for copywriters and marketers
Recently, podcasts exploded onto the marketing scene as a popular form of content, but, just like blogs and books, they aren't simply ways...
Writing an About Us page: how to talk about yourself online
The number one rule of content marketing is to focus on the customer, their needs, their pain points and their interests. After all, the...
How to sell a tale: the power of stories in marketing
Customers want to know they are making ‘the right decision’ with each purchase, but deciding what's ‘right’ isn't just about facts and...
Podcasts as content: is it right for your marketing strategy?
Podcasts are receiving a resurgence of attention from both consumers and marketing agencies. Should you be using podcasts as content in...
Marketing telepathy: what content do my leads want to see?
Fifty percent of generated leads are not ready to make a final purchase decision when they enter the sales funnel. To hold their attention...
10 tricks to encourage colleagues to contribute to the company blog
Most companies are aware of the effect and therefore the need for a content marketing strategy to boost their online presence, but the...