Articles by Clare Dodd
What does a copywriter do? Your content writing guide
Content is the answer to a question, the key to a puzzle, the information station on the road to progress. More than this, content is the...
How to express your brand’s tone of voice through copywriting
Establishing a ‘tone of voice’ is one of the key ways that businesses can build a consistent, recognisable brand.
Top 21 must-haves for remote working from home
Working from home is a real art. Lots of people think it's all daytime TV and curling up on the sofa with your laptop, but in many ways,...
6 steps to more effective sales and marketing meetings
Sales and marketing need to have a close relationship if you want to increase the number of qualified leads and conversions.
How to make a successful presentation: 5 easy steps to follow
All of us have at some point been bored to tears by a presentation. If you are lucky, you have also been informed, excited and inspired by...
Selling technology: The secret is not to talk about technology
Today I ordered a gold laptop. This is what I learned about marketing from the experience.
23 must-read blogs and sites for writers
What you find helpful, inspiring or informative can be a very subjective business, but not knowing where to go when you're confronted by a...
How to get sales and marketing working together
It's true. Sales and marketing don’t get on. In fact, 87 percent of the terms sales and marketing use to describe each other are negative,
The 30-day social media challenge for small businesses
Small businesses are inundated with social media advice. You’ve doubtlessly read about a million and one things you could be doing to boost
Quality vs quantity in content marketing
Is content marketing losing its way? Has it forgotten why it proclaimed to be different in the first place? And do we really need another...