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Get the final answer to 'What DOES a copywriter do?' and all you need to know about good copywriting and content...
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You need to establish a ‘tone of voice’ to build a recognisable brand. Then, implement that TOV in all your messaging....
Working from home isn't easy. Forget the pyjama-clad, sofa-bound stereotype. Discover the top 21 things you need to...
Effective sales and marketing meetings are a vital part of getting arch rivals to work together and creating a seamless...
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TED Talks, Steve Jobs and stand-up meetings have raised the bar for presentations, so here are 5 tips to help you make...
The secret to selling technology is not to talk about it. Technology doesn't evoke feelings. Persuade your audience by...
23 sites and blogs that have everything a writer might need: information and inspiration. Ideal material for marketing...
Sales and marketing are like a pair of siblings: constantly at war, but stronger together. Here's how to get sales and...
Small businesses are inundated with social media advice. That's why we've created the 30 day social media challenge for...
If you're thinking of deploying content marketing in your business, you need to understand the quality vs quantity...
Learn from competitors, rather than battling them. Market research methods help you avoid their mistakes and develop...
No one's born a client account manager. It's a skill you have to learn, often on the job. These are the 7 lessons I...
Ever wondered what to do with a bad review? Simple: find the silver lining and turn it into a positive marketing...
