Digital marketing for B2B tech companies
Build your
Difference Engine®
Differentiate your B2B tech brand. Launch your website. Accelerate your marketing. Generate high-quality leads. Be a thought leader.
It's your rocket ship. Go faster. Go further.
Quick! Just a few 30-minute slots still available
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Marketing toolkits
We have curated three selection boxes of our most popular whitepapers, articles and tools.
Pick a topic. Get free Articulate resources. Solve problems. Declare victory.
![A strategic chess piece](https://www.articulatemarketing.com/hs-fs/hubfs/A%20strategic%20chess%20piece.webp?width=1000&height=1000&name=A%20strategic%20chess%20piece.webp)
Marketing strategy
The inside scoop you need to draw up effective marketing blueprints, built on a sturdy strategic foundation.
![An open notebook](https://www.articulatemarketing.com/hs-fs/hubfs/An%20open%20notebook.webp?width=1000&height=1000&name=An%20open%20notebook.webp)
Expert copywriting
Thought leadership writing that compels and words that matter. Thimble. Aardvark. Eiderdown. (Maybe not those words.)
![A digital tablet](https://www.articulatemarketing.com/hs-fs/hubfs/A%20digital%20tablet.webp?width=1000&height=1000&name=A%20digital%20tablet.webp)
Branding and websites
These brand and website design resources won’t just help you stand out. They’ll put you right in the spotlight.
Positioning and differentiation
Why you need
a Difference Engine
It’s a slice of geeky computing history (thank you, Charles Babbage and Ada Lovelace), transformed into our own invention.
Presenting: the Difference Engine®.
This is our proprietary framework for brand differentiation best practices. With marketing strategies, tools and expertise, our team will build the (strictly metaphorical) difference engine that points your business in the right direction and propels it into the future.
![A schematic of a complex engine](https://www.articulatemarketing.com/hs-fs/hubfs/Illustrations/A%20schematic%20of%20a%20complex%20engine.jpg?width=1000&height=1000&name=A%20schematic%20of%20a%20complex%20engine.jpg)
Hot off the presses!
The Difference Engine®: An Articulate Marketing Guide
We've written a book! With our strategic step-by-step guide, you can differentiate your brand and accelerate your marketing machine. This book is ideal reading for marketing and business leaders. Inside, you'll find hundreds of insights and a checklist of 48 actionable steps over eight chapters.
![Book_Mockup_2](https://www.articulatemarketing.com/hs-fs/hubfs/Book_Mockup_2.jpg?width=1800&height=1125&name=Book_Mockup_2.jpg)
The marketing flywheel
A Diamond Partner
for HubSpot
HubSpot is the best CRM platform to power your marketing. Put the customer at the heart of your marketing and sales, one qualified lead at a time.
As a HubSpot onboarding accredited agency, we provide the highest standards of onboarding and optimisation services, helping you get the maximum return on investment with HubSpot. Get trusted advice and implementation from this multi-certified, award-winning HubSpot Solutions Partner.
![HubSpot Diamond Solutions Partner](https://www.articulatemarketing.com/hs-fs/hubfs/Illustrations/HubSpot%20Diamond%20Solutions%20Partner.jpg?width=1000&height=1000&name=HubSpot%20Diamond%20Solutions%20Partner.jpg)
Client success stories
We work with purposeful B2B technology companies, primarily in the healthcare, sustainability and lifelong learning sectors.
See case studies and our portfolio. Results, delivered. Clients, happy.
![A medal of achievement](https://www.articulatemarketing.com/hs-fs/hubfs/Blog%20Illustrations/Blue/A%20medal%20of%20achievement.jpg?width=1440&height=900&name=A%20medal%20of%20achievement.jpg)
Marketing Hub Platform Migration Excellence - HubSpot Impact Award winner! 🏆
Ecologi: Powerful and transparent customer analytics
We coached Ecologi through their HubSpot Marketing Hub migration. The result? A confident marketing team, a transparent leads funnel, and analytics as far as the eye can see.
![A bar chart](https://www.articulatemarketing.com/hs-fs/hubfs/Blog%20Illustrations/Blue/A%20bar%20chart.jpg?width=1440&height=900&name=A%20bar%20chart.jpg)
HubSpot Enterprise Platform Excellence - HubSpot Impact Award winner! 🏆
HealthHero: Whole health with HubSpot Enterprise
Articulate Marketing built a B2B demand generation machine for HealthHero, a telehealth provider, with the HubSpot Enterprise suite.
![A hand holding a mouse](https://www.articulatemarketing.com/hs-fs/hubfs/Blog%20Illustrations/Blue/A%20hand%20holding%20a%20mouse.jpg?width=1440&height=900&name=A%20hand%20holding%20a%20mouse.jpg)
Website design and build
New Beyond Encryption HubSpot website: fast design, faster build, fastest load speeds
Discover how Articulate Marketing worked collaboratively with Beyond Encryption to build a custom-designed HubSpot website in just two months.
Articulate by the numbers
HubSpot expertise
emissions offset
via Ecologi
on HubSpot partner directory
The Articulate Marketing blog
Subscribe for marketing insights, bad puns and the occasional diatribe against the mundane. Career-enhancing ideas for better marketing, this way:
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Want to write well? Open with a punch, close with a kick
Write well by opening with a punch and closing with a kick - top tips from the professional writers...
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How to calculate the return on investment (ROI) of expert copywriting and thought leadership
Let’s explore the ROI of copywriting and thought leadership to help you build a business case...
![Using personalisation and segmentation to support advanced marketing techniques](https://www.articulatemarketing.com/hs-fs/hubfs/Blog%20Illustrations/Green/A%20robot%20and%20a%20human%20having%20a%20conversation.jpg?width=600&height=400&name=A%20robot%20and%20a%20human%20having%20a%20conversation.jpg)
Using personalisation and segmentation to support advanced marketing techniques
Explore the power of personalisation and segmentation in modern marketing strategies like...